Z21 Launchpad
Build Your Startup from Zero to One
Leverage AI, lean startup, and personal brand frameworks to ship a real offer and one production workflow.
90 Second Overview
See the transformation in action
Watch how founders like you build profitable AI businesses from zero to one.
Live Demo
90 seconds
Real Results
Expectation vs Reality
AI lives in demos, not in production.
"We thought AI would delete busywork. Instead, we built new kinds."
Content Ops
Expect:AI drafts → daily posts
Reality:Draft graveyard, voice drifts
No calendar = no compound
Automation
Expect:Weekend scripts replace ops
Reality:API limits, brittle code
Demos ≠ production
Support AI
Expect:Autonomous replies
Reality:Hallucinations, off-brand
Missing guardrails
Data
Expect:Single source of truth
Reality:Notion/Sheets disagree
Cannot track revenue
Tooling
Expect:One AI app = leverage
Reality:Tool sprawl, no owner
Systems decay
Pipeline
Expect:Personal brand = leads
Reality:Viral posts, empty calendar
No trust bridge
Fix = owner • SOP • handoff • guardrails • metric
The blocker isn't talent — it's your system
Visibility without velocity. Tools without workflows.
Optimizing for content output, not offer throughput
Pilots never cross to production workflows
Data silos break handoffs weekly
Revenue stops when you stop
Content finds you. Systems deliver value on repeat.
Identity
Clear premium promise
System
AI-assisted workflow
Proof
2+ calls/week, shipped
The Trap
most builders fall into
You're already doing the work—testing tools, posting, collecting interest.
The payoff? Your posts get attention. Your DMs light up.
The problem? Your pipeline and revenue don't move.
Your reach grows, but your runway doesn't. And your bank account doesn't care how many people liked your build-in-public thread this month.
You want to turn interest into customers. Maybe you launched something… and heard crickets. Or you're stuck in pilot mode—unsure how to turn experiments into a product people actually buy.
So you keep tweaking, hustling, hoping the next tool will flip the switch…
But without a system to turn attention into offers—and pilots into production—every month feels like starting from zero.
I see talented founders in this trap. I've been there. It's frustrating. Exhausting. And avoidable.
The good news? There's a way out: ship one production workflow and a real offer—so results continue even when you're not posting. A system that works without you… so you stop grinding for relevance and start building something that pays you back.
Zero to One
A 6-week program that turns founders from AI-overwhelmed tinkerers into operators— with a live offer and production workflows that scale without you.
Trusted by Amazing Clients
Working with forward-thinking companies to build systems that scale
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Ready to join them? Let's build something amazing together.
What Happens When YouBuild the Right System
These aren't just testimonials. Here's what happens when creators stop posting randomly and start building strategically:
"I went from posting content daily with no results to having a waitlist of clients. The system just works."
+2,847%
Revenue Growth
Sarah Chen
AI Consultant
$47K MRR in 4 months
"Stop chasing viral posts. Build systems that convert. This program showed me exactly how."
6-figure
First Year
Marcus Rodriguez
Automation Expert
12 enterprise clients
"I finally stopped being overwhelmed by AI tools and started using them to build a real business."
23 days
To First Sale
Emma Watson
Founder
$8K/month recurring
How I learned this
the hard way
After years of watching founders struggle with the same AI adoption patterns, I realized the problem wasn't technology — it was translation.
Teams knew AI could help. They saw the demos, read the case studies, hired consultants. But when Monday morning came, they still didn't know where to start or how to make it stick.
We aim your first workflow where adoption already pays—marketing, sales, service ops, or IT.
That's when Z21 was born — a bridge between potential and production, delivered through proven workflows you can install immediately.
Founded by
Troy
Master MultipleRevenue-Generating Skills
Each curriculum is designed to turn you into a high-value professional. Choose your path or master them all.
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The Art of Prompt Engineering — Marketing
Design AI-powered campaigns & funnels
Build agentic content systems (TCREI + RSTI), automate research-to-draft, launch pages & email flows, and publish weekly proof that compounds pipeline.
1/4
The Z21 Formula
Four phases to transform from AI-curious to AI-powered
01
Install the Stack
Install the exact workflows we use—no fluff.
02
Learn by Building
We build on screen so you can copy-ship.
03
Ship Weekly
Ship Rooms, public proof wall, and a shared scoreboard.
04
Scale Forever
Replays and playbooks you keep after the sprint.
6-Week Transformation Roadmap
From uncertain & overwhelmed to an AI-powered operator: Offer live • 90-sec VSL • 2+ calls • 1 production workflow, plus a proof cadence that compounds.
00
Pre-Work: Orientation & Value Realignment
Week 0
Reset identity, align incentives, and define what "winning" means before we touch tools.
Outcomes
•
Value Realignment: write your Vision, Beliefs, and Boundaries (T. Welch style)
•
Personal Baseline: audience, offer hypotheses, funnel assets audit
•
Metrics Set: pick Virality, Acquisition, Conversion, Leverage (hours saved) KPIs
Assets
•
Founder OS (Notion): identity, beliefs, constraints, weekly cadence
•
Scoreboard template (opt-ins, content, calls, time saved)
•
30-min Lab: "Psych Safety & Failure Loops"—reframing psyche/trauma as iteration fuel
01
Week 1: Identity → Offer
Brand + Lean Foundations
"Clarity compounds."
•
Offer one-pager (with checkout link placeholder)
•
Positioning doc (ICP, pain, promise, proof)
+1 more deliverables...
02
Week 2: Personal Brand Engine + Virality Metrics
"Become discoverable. Publish proof."
•
90-sec VSL recorded
•
5 clips + a 7-day content calendar (platform variants)
+1 more deliverables...
03
Week 3: AI in Production #1
Funnel + Sales Ops
"Production or nothing."
•
One working workflow in the funnel (triage, prep, or proposal)
•
2 call slots/week live on calendar
04
Week 4: AI in Production #2
Content OS or Ops
"Same hours, 10× output."
•
Second production workflow live
•
Two SOPs published to Notion (with owners/due dates)
05
Week 5: Pipeline, Pricing & Conversion
Lean Tests
"Make it revenue-ready."
•
Offer page live with checkout
•
A/B headline test running; objection-buster email live
06
Week 6: Ship & Showcase
Proof Flywheel
"Receipts, not promises."
•
Live showcase demo (offer + VSL + 2 calls + 1 workflow running)
•
30/60-day plan: next workflow, content cadence, price step
Ready to build
your business?
Join the next Z21 Cohort and transform from AI-curious to AI-powered in just 6 weeks. Limited spots available.
Apply to Z21 Cohort